GENERAL FEATURES
Biotherm invites travellers to feel the fragrant ForceSource: ©The Moodie Report - 22/06/10
|
Biotherm invites travellers to feel the fragrant ForceSource: ©The Moodie Report - 22/06/10
|
INTERNATIONAL. L'Oréal Luxury Products Division has created a series of high-profile airport animations to promote the launch of Force by Biotherm Homme, the brand’s debut men’s fragrance. The advertising concept – the dual between man and water – has been brought to life in selected airports by inviting travellers to test their “force quotient” via an interactive digital experience.